Riviera Travel River Cruises announced today that it continues to see strong interest in its North American product and is on track to exceed 100 percent year-over-year (YOY) growth for the second consecutive year.
As of September 2026, Riviera’s North American business was up 92 percent year-over-year, positioning the brand to exceed 100 percent by the year’s end.
“When we rebranded in 2025, we had the vision of making Riviera Travel River Cruises a household name, one that would be known for delivering a truly exceptional product and experience,” said Stuart Milan, president of North America for Riviera Travel River Cruises.
“We are overjoyed to be celebrating another banner year in 2026 and excited to continue the mission in 2027, welcoming more North Americans onboard our ships than ever before and expanding our offerings in some very special ways,” added Milan.
In a press release, the company said that as Riviera prepares to launch the world’s first dedicated solo cruise ship, it has more than doubled its YOY solo bookings and demand for solo departures is up 80 percent from 2025.
Group bookings have emerged as Riviera’s fastest-growing segment, largely thanks to its generous eighth-guest-sails-free promotion.
A detailed breakdown shows that Riviera Travel River Cruises’ Rhine and Moselle bookings are up 200 percent year over year. Bookings for the brand’s Mekong River itinerary, which was introduced last year, are up 300 percent.
A key driver behind Riviera Travel River Cruises’ North American growth is the relationships the company has built with its travel partners.
As of September 2026, more than 3,000 travel advisors have registered for the company’s training program, Riviera Explorer, which recently celebrated its first anniversary.
Over the last year, more than 55,000 training modules have been completed, with more than 600 graduates.
Milan credited its dedicated team and travel advisor partners with the success.
Looking ahead to 2027, Riviera Travel River Cruises has several new initiatives on the horizon, including transforming the George Elliot into the world’s first dedicated solo ship and expanding into Southeast Asia with its Vietnam, Cambodia and Mekong River Cruise itinerary.
The brand also recently announced its 2028 sales and new Riviera Moment collection, featuring even more immersive, unique river cruise experiences tailored to North American travelers.
