Scenic Group is marking its 40th anniversary this October with special events and promos for guests.

This includes special dining events, themed entertainment and commemorative experiences, the company said in a press release.

There will also be special loyalty departures, including the annual Scenic Discovery Yachts Chairman’s Voyage in the United States, featuring special events in Wilmington, Charleston and Key West, and a Scenic Romantic Rhine & Moselle river cruise with a Switzerland land extension and an exclusive dinner in Lucerne hosted by Scenic Group management.

“From our beginnings in Australia in 1986, we have grown into a global travel group spanning all seven continents. Throughout that growth, our vision has remained the same: to continually elevate how our guests experience the world,” noted Scenic Group Founder & Chairman Glen Moroney.

“This anniversary is an opportunity to thank our valued guests, partners, crew and teams around the world who have shaped Scenic Group’s success. As we look ahead, we remain focused on delivering experiences that build on everything we have learned over the past 40 years, with many more exciting new developments on the horizon.”

A promo was also announced for Scenic Group USA & LATAM.

From October 12–26, 2026, guests can save an additional $200 per person on select 2026 and 2027 departures when booking with promotional code BOOST26.

The offer includes:

• Scenic River Cruises: Select 2026 and 2027 Rhine and Danube itineraries, including Gems of the Danube, Danube in Depth, Rhine Highlights, Charming Castles & Vineyards, Danube Christmas Markets and Rhine Christmas Markets.
• Scenic Discovery Yachts: Select 2027 Western Mediterranean departures.
• Emerald River Cruises: Select 2026 and 2027 Rhine and Danube itineraries, including Danube Delights, Danube Explorer, Jewels of the Rhine, Majestic Rhine, Christmas Markets on the Danube and Christmas Markets on the Rhine.
• Emerald Yachts: Select Caribbean and Seychelles sailings departing November 2026 through March 2027.

Looking ahead, the company is set to welcome several new ships to its fleet.

In the river segments, this includes the Emerald Lumi debuting on the Seine in 2027, and the Scenic Spirit II and Scenic Spirit III launching on the Mekong in 2028, according to the press release.

As for new ocean ships, these include the Emerald Raiya in 2027, and the Emerald Xara and Scenic Ikon in 2028.