TUI Cruises is launching a communications and sales campaign for Mein Schiff to coincide with the final phase of its early booking promotion for summer 2027.

Under the tagline “Every moment a journey,” the campaign will run until the end of the current early booking period on September 30, 2026, focusing on Germany, Austria, Switzerland and the Netherlands.

It will focus on summer 2027 cruises in the North Cape and the Mediterranean, including voyages on the Mein Schiff Flow, which was christened this summer.

The campaign will once again feature the collaboration with Robbie Williams as a feel-good ambassador.

“With his personality and fame, Robbie Williams is a perfect fit for Mein Schiff and lends our brand communication additional radiance,” said Clas Eckholt, vice president commercial at TUI Cruises. “At the same time, we are combining the campaign with concrete support for our sales partners.”

The campaign comprises over 1,200 advertising materials and will be rolled out across a broad media mix in the four countries, including TV, connected TV, audio, digital out-of-home advertising and online video.

Digital initiatives and a presence at over 8,000 touchpoints at the point of sale will complement the campaign.

The Mein Schiff sales team will provide travel agencies with comprehensive sales and advertising materials for the campaign, while regional out-of-home advertising and joint activities with chains, cooperation partners and selected individual sales partners will ensure additional visibility.

A booking competition for sales partners will also run from September 1 to 30, 2026.

Every booking made during that time counts as an entry towards winning a grand prize – a cruise with the Mein Schiff fleet.