Global Ports Holding (GPH) has announced the launch of the Hidden Disabilities Sunflower program across its network of 35 global cruise ports.

According to a press release, the symbol helps people with non-visible disabilities, conditions or chronic illnesses indicate that they may need additional time, understanding or support.

This follows the introduction of the Sunflower at Nassau Cruise Port last year, the first port within the GPH network to adopt the program.

Mehmet Kutman, chairman and CEO of Global Ports Holding, said: “At Global Ports Holding, we believe every guest should feel welcome at our ports. Accessibility and inclusion are an important part of the passenger experience we provide. Introducing the Hidden Disabilities Sunflower across our entire global network is another meaningful step in making our ports more welcoming and accessible for everyone.”

As part of the program, teams across the network have received dedicated training to recognize the Sunflower symbol and better understand how to support guests with a wide range of non-visible disabilities and conditions.

The Sunflower is recognized in more than 95 countries and is used by organizations across the travel, tourism, transport, retail and public sectors worldwide.

Paul White, CEO of Hidden Disabilities Sunflower, added: “Following a successful pilot of the Sunflower at Nassau Cruise Port, we are thrilled at the announcement of global launch across 35 ports.

“This is an outstanding achievement by GPH, who recognizes the benefits of inclusive travel and how the Sunflower supports that. They have committed to training teams, which is an essential part of the Sunflower’s success and ensures that every passenger feels seen, valued and heard.”