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Cruise Line Trio Turns to d-flo to Mitigate Travel Disruptions

  • September 3, 2026
MS Fram

d-flo’s TravelComms Disruption Intelligence has been adopted by AmaWaterways, HX Expeditions and Windstar Cruises, making the trio the first cruise lines to do so.

Since cruise operations bring together multiple interconnected elements, such as destinations, ports, transport connections, suppliers and guests, the disruption of one of them can quickly affect the entire itinerary.

d-flo’s solution is designed to help cruise operators identify a potential disruption earlier, understand its impact and respond quickly, the company said a press release.

Integrating with reservation and other operational systems, it combines real-time insights with each operator’s own booking and itinerary data.

The platform then identifies the events relevant to them and provides visibility of the itineraries, locations and guests that are or could be affected.

This contextual approach enables teams to identify potential issues earlier, prioritize what matters and coordinate their response more effectively.

“In our conversations with cruise operators, one thing became very clear: they don’t need more information, they need to understand which information mattered to their operation and their guests,” said Colin Brimson, co-founder and CEO of d-flo.

“That’s what we’ve built TravelComms Disruption Intelligence to do. By adding context to real-time intelligence, we’re helping teams see potential issues earlier, understand the impact faster and make more informed decisions about what happens next.”

The company is already known for its TravelComms Platform, which helps brands manage personalized guest communications throughout the post-booking and pre-departure journey.

When plans change and action needs to extend to the guest, Disruption Intelligence can work alongside the TravelComms to turn that insight into personalized communications.

HX Expeditions believes the solution will strengthen its ability to make informed decisions quickly and deliver an even more proactive and seamless experience for guests and crew during expeditions to some of the world’s most remote and changeable environments.

“HX Expeditions looks forward to leveraging TravelComms Disruption Intelligence to further enhance the guest journey through greater visibility of events that may impact travel,” noted Andrew Horswell, director of land operations at HX Expeditions.

AmaWaterways, which is focused on the distinct operational challenges of river cruising, said that it is always looking for innovative solutions that enhance the experience for its team and guests.

“We’re excited to begin working with d-flo and explore the potential their platform brings to how we stay connected to everything happening in the destinations we sail through,” commented Jon Burrows, COO of AmaWaterways.

Windstar Cruises, which recently announced the adoption of the TravelComms platform, operates personalized, small-ship journeys across destinations around the world.

“Windstar Cruises has partnered with d-flo to implement TravelComms Disruption Intelligence, giving us real-time visibility into travel disruptions worldwide and the ability to instantly notify affected guests and keeping travelers informed and supported when it matters most,” added Arthur Theodorou, VP of IT of Windstar Cruises.

d-flo stated that it will continue evolving Disruption Intelligence, with new modules, features and functionality already planned for the coming months, extending its capabilities to meet the changing needs of cruise operators and the wider travel industry.

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