Ambassador Cruise Line has launched its new Trade Portal.

The cruise line said in a press release that the new system will give travel agents a quicker, easier and more intuitive way to search, book and manage sailings.

This follows a phased onboarding program and a period of development and testing of the new portal, which was announced in July.

Trade partners will have until September 30 to migrate, after which the previous system will close.

The new portal is described as a one-stop shop bringing cruise search, booking management, live campaigns, incentives, training, downloadable marketing assets, ship visit requests and business support together in one place.

Nicola Harper, head of distribution at Ambassador Cruise Line, said: “Our trade partners are a vital part of Ambassador’s success, so I am delighted that the new Trade Portal is now live and giving agents a much simpler way to do business with us.

“We made a conscious decision not simply to update the existing system. We looked again at the whole journey from an agent’s perspective and worked closely with ROL Cruise and our wider trade network to create something practical, intuitive and genuinely built around the way agents work.”

Harper added that the launch has been a major collaborative effort across the business and thanked everyone who helped develop, test and deliver it.