Ambassador Cruise Line has unveiled plans to launch a brand-new Trade Portal this fall, consolidating multiple systems into a single, intuitive platform.

The announcement was made in front of agent partners during an event aboard the Ambition in Dundee, marking the start of a phased rollout ahead of the portal becoming available to all Ambassador trade partners in September.

The cruise line said in a press release that it will work directly with partners over the coming week to create individual user accounts, replacing shared logins and ensuring every agent has secure access to the platform from day one.

“Our valued trade partners continue to be a vital part of our success at Ambassador, so whenever we invest in technology it has to make a genuine difference to the way they work every day,” said Nicola Harper, head of distribution at Ambassador Cruise Line.

“Rather than simply updating our existing trade portal, we took a step back at the beginning of the year and looked at the whole journey from an agent’s perspective so that we could create something new that would fully serve our partners’ needs.”

According to the press release, specialists at ROL Cruise have worked closely with Ambassador’s development team since February, helping to test and refine the portal at every stage so that it is built around the needs of travel agents from the outset.

“We wanted to create a genuine one-stop shop where agents could search for cruises, make and manage bookings, access campaigns, request ship visits, download marketing assets and find the information they need, all without moving between different systems,” added Harper.

Some of the key features include:

• Cruise search, booking management, live campaigns, trade incentives, training, downloadable marketing assets, ship visit requests and business support are combined in a single system
• Cruise search uses the same filters as Ambassador’s website, reducing clicks needed to find offers
• Personalized dashboard shows agency-specific offers alongside national campaigns automatically

The portal was built with future development in mind. Following the initial launch, further functionalities are planned to be added to allow designated agency administrators to create, manage and remove users directly within the platform.