AROYA Cruises has renewed its sponsorship agreement with Al Nassr Football Club (FC) for the 2026–27 season. 

As part of the renewed agreement, the cruise line will continue to feature on the club’s official playing kit throughout the season, while both organizations collaborate on a new program of fan experiences, campaigns and digital content.

Since becoming partners in 2023, the duo has created various initiatives connecting football and tourism, and the new renewed partnership builds on that success, AROYA Cruises said in a statement. 

“Renewing our sponsorship agreement with Al Nassr FC for another season reflects the strength of a relationship that has continued to grow,” noted Taha Nazer, Acting CEO of Cruise Saudi. 

“Since 2023, the sponsorship has created a strong connection between the passion of football, and the Remarkably Arabian experiences AROYA Cruises offers at sea. Through this renewal, we will continue to build on that reach, introduce more audiences to AROYA Cruises and support the continued growth of Saudi Arabia’s tourism, sport and entertainment sectors in line with Vision 2030.” 

Jose Semedo, CEO, Al Nassr FC, added that his club is proud to continue this partnership with AROYA Cruises as they work together to showcase the ambition and hospitality of Saudi Arabia to international audiences. 

AROYA noted that it continues to invest in other sport and entertainment campaigns, which included the “Yalla AROYA Cruises” campaign starring Cristiano Ronaldo and Georgina Rodríguez.