Tauck’s brand Roam by Tauck has partnered with Approach Guides to provide personalized, co-brandable marketing content for travel advisors. 

Introduced in August 2025, Roam by Tauck is designed specifically for travelers in their 40s and 50s. 

Thanks to this partnership, advisors can create and share co-branded marketing pages that showcase Roam by Tauck and its itineraries with one click, the cruise line said in a statement.

“This is Tauck’s first new brand in more than a decade, and advisors have been central to Roam by Tauck from the beginning,” said Steven Spivak, Tauck’s vice president of global sales and reservations.

“Approach Guides gives our advisor partners a faster, easier way to introduce Roam by Tauck to the clients it was designed for, with technology that helps them move from awareness to conversation to booking.”

Pricing and availability can also be displayed through a personalized version of the www.RoambyTauck.com website, with built-in lead generation.

Each page is mobile-friendly and easy to share and travel advisors can start marketing the brand here. 

“Roam by Tauck reaches travelers in their 40s and 50s, a vital, growing market for advisors looking to build their business with the leader in guided travel,” said Jennifer Raezer, co-founder and chief marketing officer of Approach Guides.  

“Tauck is making that easy, giving advisors technology that supports every stage of the sale, from introducing the Roam by Tauck brand to finalizing specific itineraries, dates and pricing.”