Virgin Voyages’ newest ship, the Brilliant Lady, has visited Prince Rupert Cruise Port for the first time, with Virgin Group founder, Sir Richard Branson, in attendance.

The port served as the final stop on the ship’s itinerary on May 26, 2026, during its first Alaska season, according to a press release.

The season will feature 17 new voyages spanning 12 destinations across Alaska and the Pacific Northwest. Having started on May 21, the season will run until September 2026.

Branson met with local and cruise industry executives and representatives from the City of Prince Rupert and the Prince Rupert Port Authority to mark the occasion. 

This was followed by a flightseeing excursion with Inland Air Charters and a meal at Fukasaku Restaurant, known for Japanese seafood. 

“Welcoming Virgin Voyages to Prince Rupert for the first time is an exciting milestone for our port, our partners, and our community,” said Steve Finnigan, general manager, Prince Rupert Cruise Port. 

“The arrival of Brilliant Lady as part of Virgin Voyages’ first Alaska season reflects the growing recognition of Prince Rupert as an authentic, experience-rich cruise destination. We were proud to share our people, landscapes, local operators, and culinary talent with Virgin Voyages and Sir Richard Branson.” 

Prince Rupert Cruise Port started its 2026 cruise season with the arrival of Holland America Line’s Noordam in April, marking the start of what is set to be its busiest year on record.