The Chinese cruise market has been marked by a pricing divergence this year between two product types: the conventional international itineraries visiting South Korea and other destinations, and the newly introduced cruises without port calls. The latter are commanding a pricing premium.

Traditional South Korea voyages remain volume drivers for the season. Early-bird pricing for these four- to five-night itineraries has softened compared to last year, with interior cabins listed at approximately RMB 1,700 to RMB 2,200 per person ($250 to $325) and balcony cabins ranging from RMB 2,700 to RMB 3,500 ($400 to $525).

In contrast, cruises without port calls recently introduced by Adora (shorter, two- to three-night voyages that remain in international waters) are priced roughly 15 to2 5 percent higher than comparable cabin grades on standard itineraries, with interior cabins starting around RMB 3,000 per person ($445).

Of note, there are far fewer cruises to nowhere available for booking, with supply limited.

The product has been positioned as a weekend getaway experience with onboard entertainment and dining playing central roles. In addition, simplified documentation requirements and no visa concerns are helping drive demand.

The pricing landscape has been further shaped by China’s ongoing 618 shopping festival, during which cruise companies are offering bundled deals and limited-time discounts.