Fred. Olsen Cruise Lines was awarded Feefo’s “Exceptional Service Award,” following its recognition in 2024 for 93 percent of reviews being four- or five-star rated with the “Gold Trusted Service Award.”

The company said in a press release that the award is presented to 32 businesses demonstrating excellence in customer service, and Fred. Olsen was the only cruise line to receive the accolade.

Tony Wheble, CEO of Feefo, said: “During these economically challenging times, it’s inspiring to see companies like Fred. Olsen Cruise Lines consistently going above and beyond for its customers. The ‘Trusted Service Awards’ recognize businesses that don’t just meet expectations; they exceed them.”

According to the company, the award celebrates above-and-beyond standards reflected in verified customer reviews, and brands prioritizing service excellence and active customer engagement.

Doug Glenwright, guest experience director at Fred. Olsen Cruise Lines, said: “Being recognized with the ‘Exceptional Trusted Service Award’ is truly an honor. It reflects our unwavering dedication to making our guests’ experiences a priority.”

“Every day, we focus on delivering the highest quality service across all aspects of our business, both shipside and shoreside, to our guests, and this recognition validates that effort,” added Glenwright.

“Our success comes from staying true to our core values: putting people at the heart of everything we do, fostering a culture of hospitality and continually refining our services,” he said.

“When guests take the time to share their positive experiences, it reinforces that we’re doing something right. It’s a real testament to the efforts of our entire team.”