MSC Cruises announced that it will air a 60-second ad in the Big Game (better known as the Super Bowl).

The ad will star two yet-to-be-revealed celebrities traveling on the cruise line’s upcoming flagship MSC World America, the company said.

The commercial will kick off a nationwide marketing campaign highlighting what sets the brand apart from other cruise options:

• A commitment to the U.S. market that includes basing its newest, most modern ships at a growing list of homeports in the region
• A wide variety of onboard amenities targeting American travelers
• The  MSC Yacht Club concept, offering a luxury ship-within-a-ship experience featuring enhanced suites; butler service; and private bar, restaurant and pool facilities
• The Ocean Cay MSC Marine Reserve—a private island destination in The Bahamas with several miles of white sand beaches, turquoise waters and a range of activity and amenity enhancements coming in early 2025

“Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations,” stated Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”