The Saudi Red Sea Authority (SRSA) has launched the “No Limits” campaign alongside the inaugural voyage of the Aroya, Saudi Arabia’s first cruise ship to sail in the Red Sea.

The campaign aims to promote cruise-related activities and encourage participation in yachting, diving, snorkeling, fishing, boating and beach activities. It highlights the Red Sea’s main attractions, including its warm winter climate, coral reefs and sandy beaches.

The campaign aligns with the Saudi Red Sea Authority’s (SRSA) efforts to regulate and expand coastal tourism, contributing to Saudi Vision 2030.

To support these efforts, the SRSA has issued its first Maritime Tourism Agent License to Cruise Saudi and its first Leisure Tourism Technical License for the Aroya ship. Additionally, SRSA introduced new regulations and Technical Codes to strengthen coastal tourism infrastructure and attract investment to enhance the Kingdom’s tourism offerings.