MSC Cruises marked the 10th anniversary of MSC Book, its online reservations platform for travel agents, highlighting its success with the support of 120,000 agents worldwide.

Since its launch in 2014, the platform has helped agents book over 10 million guests on MSC voyages. The company expressed gratitude to agents for a decade of collaboration and reaffirmed its commitment to growing partnerships with current and new agencies.

To celebrate its 10th anniversary, MSC Cruises is offering digital gifts to agents who complete a short survey to gather feedback on MSC Book. The company will also host webinars to showcase planned upgrades to the reservations platform.

MSC Cruises’ local sales teams will lead these online sessions in collaboration with senior representatives from the headquarters-based e-commerce team. Additionally, MSC Book’s home and promotions pages have been redesigned to reflect agent feedback and improve the platform’s functionality.