Ponant announced the appointment of José Roncero as the director of business development – Latin America, according to a company statement.

Based in Mexico City, Roncero will apply his over 15 years of experience in the luxury travel and cruise industry to oversee and improve sales strategy and market engagement for Ponant and Paul Gauguin Cruises in Latin America.

“We are excited to welcome José to our team and believe his extensive experience and deep industry knowledge will provide direction and support to our valued Latin America travel partners as we expand our presence for both Ponant and Paul Gauguin Cruises in this important market,” said Samuel Chamberlain, CEO Americas, Ponant.

Most recently, Roncero served as the Director of Business Development – LATAM at Azamara Cruises, managing regional sales and marketing strategies to drive business growth. He also held senior positions at Virtuoso, where he was the Regional Director – Latin America & Caribbean for seven years, and at Royal Caribbean International, where he worked as a Sales Executive in Mexico.