Speaking on Lindblad Expeditions’ second quarter earnings call on Thursday, Sven Lindblad, founder and CEO, said that the company is focusing on different initiatives to grow.

Taking advantage of a partnership contract with National Geographic that was signed in November 2023, the company is working on a co-branded approach to increase its passenger sourcing in Europe.

The strategy also includes new marketing campaigns in the United States, as well as a possible expansion of charter products, including river cruises.

“Internationally, we are launching sales in Great Britain this quarter and planned further expansions into Europe later this year,” he said, noting thatthe National Geographic brand has far more awareness in international markets.

Leveraging its new ability to advertise together with the Disney-owned exploration brand, he said that Lindblad is also aiming at products that could attract new audiences.

“We are also looking at a variety of new charter products that we believe will be uniquely successful under the new co-brand, including possible expansion of river cruising,” he said.

In the United States, new advertising campaigns will soon be part of a big marketing push.

“We are working together to create a full suite of new co-branded advertising assets to appeal to a diverse audience of potential guests.”

Launched earlier this year, the first cross-selling campaign is reaching millions of consumers with a strong Disney affinity and a love for travel, Lindblad added.

“So, we believe that through commitment and various testing and campaigns, we will be able to generate meaningful growth as a consequence of our alliance beginning next year.”