Virgin Voyages is teaming up with SoulCycle to launch ‘Seas the Ride,’ a new campaign offering SoulCycle riders a chance to win a cruise on Virgin Voyages’ fleet.
Launching on July 15, the campaign includes a global cruise giveaway across SoulCycle’s 61 studios, where participants can join a summer challenge to win an adult-exclusive sailing with Virgin Voyages.
To give riders a taste of the Virgin Voyages experience, the company is enhancing SoulCycle rides by transforming 15 studios with their signature style throughout the summer. The themed rides will feature vibrant lighting, music, appearances by the Happenings Cast, branded summer merchandise and locally sourced snacks and drinks inspired by the culinary offerings on Virgin’s ships.
Participants can join the following themed rides:
- The Barn (Bridgehampton) – Saturday, July 20 – 11:30 a.m.
- Tribeca (New York City) – Tuesday, July 23 – 5:30 p.m.
- NoHo (New York City) – Thursday, July 25 – 6:30 p.m.
- West Hollywood (California) – Friday, July 26 – 12:00 p.m.
- Bronxville (New York) – Saturday, July 27 – 7:15 a.m.
- Old Town (Chicago) – Thursday, August 1 – 8:30 a.m.
- River Oaks (Houston) – Saturday, August 3 – 1:30 p.m.
- Seaport (Boston) – Thursday, August 8 – 6:30 p.m.
- Buckhead (Atlanta) – Saturday, August 10 – 11:45 a.m.
- Palo Alto (California) – Saturday, August 17 – 11:45 a.m.
- Union Street (San Francisco) – Thursday, August 22 – 6:30 p.m.
- Coral Gables (Miami) – Saturday, August 24 – 10:45 a.m.
- Pasadena (California) – Thursday, August 29 – 9:30 a.m.
- Brickell (Miami) – Friday, August 30 – 10:30 a.m.
- Seattle (Washington) – Saturday, August 31 – 10:45 a.m.
The Seas the Ride partnership will also feature a series of high-energy rides aboard the Valiant Lady. During the “Miami, Grand Turk and Back” sailing from July 19-24, SoulCycle’s Isaiah Alexander will lead morning and afternoon cycling classes in the B-Complex.
