Scenic Group launched its first Summer Black Friday Sale, featuring savings across all its brands, including Scenic Luxury Cruises & Tours and Emerald Cruises, according to a press release.

Running from July 22 through August 4, 2024, the limited-time promotion allows travelers to book river and yacht cruises sailing in 2024 or 2025 at reduced prices.

“We are excited to roll out our first-ever Summer Black Friday Sale, an unprecedented event designed to capture the excitement of the summer season,” said Ken Muskat, managing director of Scenic Group. “This sale represents a unique opportunity for travelers to experience our ultra-luxury cruises at an exceptional value. Our commitment to providing incomparable service and unforgettable experiences remains at the forefront of everything we do. With these exclusive offers, we invite both new and returning guests to embark on extraordinary journeys across some of the world’s most captivating destinations. There has never been a better time to explore the world with Scenic Group.”

According to the company, guests can save up to $2,000 per suite on Scenic Luxury Cruises & Tours voyages, and enjoy two-for-one fares and free air on select 2024-26 sailings to the Arctic, Caribbean and Mediterranean.

Travelers booking river cruises can get up to $1,750 in savings per suite on select departures, plus two-for-one fares and free air on select European and Southeast Asia itineraries.

Emerald Cruises guests booking a 2024 Europe and Southeast Asia river cruise can save up to $1,250 per suite, combinable with two-for-one fares and free air. For select 2025 sailings onboard the Emerald Azzurra and Emerald Sakara, travelers can enjoy up to $1,000 in bonus savings per suite, as well as two-for-one cruise fares and free air.