Elizabeth Crabill has been appointed as the chief executive officer of Trevello World Holdings, the parent company of Trevello Travel Group, according to a press release.

In her new role, Crabill will lead Trevello’s expansion into the United States after 30 years in Canada. Her responsibilities include growing Trevello’s network of independent travel professionals, increasing profitability and market share, boosting sales revenue and enhancing brand awareness.

Zeina Gedeon, the CEO of Trevello’s Canadian operating company for over six years, will maintain her role, overseeing the growth and operations within Canada. Additionally, Gedeon will take on the position of Chief Operating Officer of Trevello World Holdings, reporting directly to Elizabeth Crabill.

 “Thanks to Zeina’s leadership, vision and passion as well as to the dedication, loyalty and tireless efforts of our world-class team, our Canadian business is thriving, positioning us well for this exciting evolution of Trevello,” said Entrepreneur and Trevello Founder Morris Chia.

“We are the most travel advisor-centric agency, trusted by our community to provide them with the very best support, resources and compensation. As we look to the future and to developing an even greater value proposition for advisors across the globe, we are very happy to welcome a game changer like Elizabeth to the team. We’re going to evolve the traditional host agency market with our innovative approach, and Elizabeth is exactly the leader to transform the industry with us.”  

Carbill brings over 20 years of experience in the industry. Previously, she served as CEO of CIE Tours. Before that, she was President of Travel Bound and GTA Americas, and held various leadership roles with Lindblad Expeditions, Travel Impressions and Global Adrenaline. Crabill was Chairman and board director of the US Tour Operator Association (USTOA), and she held advisory roles with travel industry startups.

“I have worked with the vibrant travel advisor community for many years and see the incredible potential that exists to innovate and grow the industry,” said Crabill. “I’m energized and inspired by the opportunity to lead Trevello and our family of travel advisor entrepreneurs on the next leg of our journey. We’re going to grow bigger and stronger with the right advisors and partners, so I encourage everyone to stay tuned. There is much more to share in the near future.