Carnival Cruise Line is launching a multi-year partnership with the Leagues Cup soccer tournament in North America, as the event’s official cruise line partner, according to a press release.
The tournament features 47 clubs from Major League Soccer (MLS) and LIGA MX competing in 77 matches over the next month.
As the official cruise line of the Leagues Cup, Carnival will enhance the fan experience with activities at stadiums, a presence on live game broadcasts and a digital presence, including a co-branded online content series for Leagues Cup social channels.
“Anyone who watches a professional soccer game knows the stadium is filled with high-energy fun, which is exactly the kind of environment we love at Carnival and a good reason why you’ll find many soccer fans on board our ships. Teaming up with the Leagues Cup is a great opportunity to bring our Carnival fans together with another fervent fan base, further building on our alignment with the kinds of sports we know our guests love,” said Amy Martin Ziegenfuss, chief marketing officer at Carnival Cruise Line.
“Partnering with Carnival Cruise Line allows us to merge the excitement of soccer with the joy of travel and adventure. Together, we are committed to enhancing the tournament experience and creating unforgettable memories for fans across North America,” said Carter Ladd, executive vice president and chief revenue officer at Major League Soccer.
The Leagues Cup began this past weekend and will conclude with the final championship match on August 25.
