Alma Cruceros has revealed the first details of its new cruise operation.

The startup brand is set to operate SunStone’s Ocean Victory during summer seasons starting in 2025.

According to its website, Alma is based in Málaga and plans to become the first luxury cruise line based in Spain.

The company is led by Elisardo Sánchez Burgos, who also serves as Executive President of the Premium Hotels Group.

“An idea that was conceived in May 2018 soon became a dream and is now becoming reality thanks to the enthusiastic and persevering efforts of a wonderfully talented team,” he said in a social media update.

Alma Cruceros is set to embark on its maiden season in April 2025. The maiden voyage sails from Las Palmas, in the Canary Islands, to Málaga, in the Western Mediterranean.

According to Burgos, the ship will operate primarily of Málaga, offering itineraries to ports in the region of Andalucía, as well as Ceuta and Melilla, two Spanish ports on the North African coast.

“Our project is very important to support the growth and consolidation of the cruise industry in these ports. In some of them, we will be the first shipping company in terms of number of calls,” he said in a LinkedIn post.

Bookings for the maiden season opened in June, with 16 cruises currently on sale for departures between April and October 2025.

In addition to Málaga, the Ocean Victory is also set to offer cruises departing from Barcelona and Tarragona for itineraries to different regions of Spain, including Costa Brava, Costa Azul and the Balearic Islands.

The 186-guest vessel will also sail to international destinations, with planned visits to ports in Corsica, France, and Sardinia, Italy. According to the company’s website, prices for a seven-night cruise start at 3,570 euro per person.

With an all-inclusive product, Alma Cruceros plans to offer an “oasis of sustainability and luxury experiences,” according to its website.

Originally designed for upscale cruises in remote parts of the globe, the Ocean Victory represents the “perfect fusion of modern luxury and eco-responsibility, offering an unparalleled onboard experience,” the company added.

Alma also said that its product will focus on the Spanish identity, with a celebration of the local culture that will resonate with Spanish-speaking guests.

Different aspects of the onboard experience, from gastronomy to entertainment, were tailored to reflect the Spanish heritage.

Part of SunStone’s Infinity Class, the Ocean Victory will operate for Alma Cruceros as part of a charter agreement announced back in April.

The 2021-built vessel also offers winter seasons in Antarctica for Albatros Expeditions as part of a different charter deal.