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Royal Caribbean Group Sourcing 80% of Guests From North America

  • April 27, 2024
Royal Caribbean fleet

The world’s second largest cruise company is seeing the most robust demand in North America, according to Jason Liberty, president and CEO of Royal Caribbean Group, speaking on the company’s first quarter earnings call on Thursday.

“North America continues to be extremely robust where approximately 80% of this year’s guests are sourced,” he saud.

“This strength, in combination with the incredible perfect day at CocoCay, has resulted in strong yield growth for our Caribbean sailings. European bookings are outpacing last year’s levels at higher prices and Alaska has been performing particularly well with year-over-year yield growth.”

Liberty said that consumer preferences continue to shift towards spend on experiences, particularly priority for travel.

“This is evident as the year-over-year growth in spend on experience is double that of spend on goods. Despite our ability to narrow the gap to land-based vacations in the last 12 months, cruising still remains an exceptional value proposition,” he noted.

 

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