Princess Cruises set a sales period record for the week of Thanksgiving including Black Friday and Cyber Monday (Nov. 20-27), according to a press release.

The company said it kicked off the Black Friday promotion early to give guests the best opportunity to take advantage of the great savings on the tremendous selection of cruises all over the world.

“The extraordinary, all-inclusive appeal of a Princess cruise is something that is clearly very attractive to consumers, as is the exceptional value it offers compared to land-based vacations,” said John Padgett, president of Princess Cruises.

Guests were able to take full advantage of the Black Friday promotion to book across the full spectrum of the 330 destinations Princess sails, including Alaska, the Caribbean, Europe, Canada/New England and others.

Guests also capitalized on the benefits of all-inclusive packages Princess Plus and Princess Premier which offer significant savings of up to 65% on a wide array of sought-after onboard amenities, such as gratuities, WiFi, beverages, and much more.

“The response has been remarkable and smart shoppers were able to reserve voyages at attractive prices and lock into preferred dates and accommodations they want in 2024 and 2025,” Padgett added.