Assa Abloy

Royal Caribbean Sails Up as Largest Brand in the Industry

Oasis-Class Ship

Royal Caribbean International will be the largest cruise brand in the world by 2029 noticeably ahead of Carnival Cruise Line, according to the 2023 Cruise Industry News Annual Report.

The Royal Caribbean brand will have an annual global capacity of approximately 6.5 million passengers in 2029, compared to 5.4 million for Carnival Cruise Line.

Royal Caribbean will sail 30 ships versus 27 for Carnival.

While Royal Caribbean will be largest globally, based on known deployment and the current orderbook of newbuilds to be introduced, Carnival will most likely continue to dominate in the Caribbean where the brand tends to concentrate its deployment.

The other largest brands on a global scale in order of size will be MSC Cruises, Norwegian Cruise Line, Princess, Celebrity, AIDA, Costa, TUI and Holland America.

Two question marks would be what happens in China with Carnival’s joint Adora venture that could grow quickly when the Chinese market returns, and if more Costa ships were to be transferred to Carnival’s Fun Italian Style product.

The 2023 Cruise Industry News Annual Report is available in digital and printed formats. Order today by clicking here.

Cruise Industry News Email Alerts

Cruise Industry News Email Alerts