Minister of Tourism Edmund Bartlett revealed that Jamaica has welcomed over 1.5 million total visitors since January 2023, according to a press release.
“Between January 1, 2023 and May 10, we received 1,586,303 total visitors, stopover and cruise, earning $1.69 billion, putting our destination on par with 2019 record figures. We have seen steady growth in our arrivals and continued investment in the tourism sector, which is a tremendous achievement,” said Bartlett.
Bartlett said that strategic investments and resilience were key in sustaining such a strong recovery of the tourism sector.
“To keep this growth on an upward trajectory, we continue to secure new air service with the addition of new routes by prestigious carriers such as American Airlines, Frontier Airlines, Spirit Airlines, Arajet, and Edelweiss Airlines. Plus, we are expanding and modernizing Sangster International Airport and have approximately 8,000 new hotel rooms slated for construction over the next two to five years.”
Bartlett also highlighted that the Ministry of Tourism’s Blue Ocean Strategy as well as its Destination Assurance Framework and Strategy have influenced the development of a more sustainable and diverse tourism product.
“Jamaica is leveraging key pillars for tourism that showcase the destination’s unique culture and heritage while simultaneously addressing the desire of today’s traveller to experience more than just sun, sea and sand. We need to carefully manage the industry through resilience building, so it can continually adapt to issues that may arise and put plans in place to protect it from potential future shocks,” concluded Bartlett.