Norwegian Reveals Over a Third of Brits Prefer to Travel Solo

Norwegian Joy

Norwegian Cruise Line (NCL) commissioned research that revealed that over a third of Brits prefer to travel solo.

According to the research, over one in three travelers (37 percent) claim they prefer to go it alone, and three in ten (31 percent) have already booked a solo holiday for 2023.

Gary Anslow, head of UK and Ireland business at NCL, said: “We can see from the survey that enjoying the beauty of travel on your own enables a truly authentic experience and provides for self-discovery and growth. Plus, meeting fellow solo travelers can even lead to long-lasting friendships.”

The research showed that the top reasons for preferring solo trips is having a break (33 percent) or treating themselves (30 percent). Almost one in five (17 percent) booked a holiday to reconnect with themselves after a breakup and 18 percent of participants revealed not having to put up with annoying habits from fellow travelers, according to a press release.

Others said that no risk of drama or fallings out (17 percent) was one of the top perks of traveling solo.

The study, which involved 2,000 adults, further revealed that for a third (34 percent) of Brits who are yet to travel alone, a cruise, a relaxing getaway and a city break score high on wish lists.

Norwegian Cruise Line launched its Studio concept back in 2010, designed and priced exclusively for solo cruisers. The Studio complex can be found on nine ships within the NCL fleet sailing to some of the most sought-after destinations worldwide including Hawaii, Alaska, the Caribbean and Europe.


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