IAATO Launches Monthly Challenge to Inspire Antarctic Ambassadorship

IAATO Challenge Card

The International Association of Antarctica Tour Operators (IAATO) has launched a monthly challenge to inspire polar enthusiasts to act for Antarctica.

Director of Communications at IAATO, Hayley Collings, said: “Every year people return from Antarctica inspired to take action to support its protection. This challenge is designed as a starting point for would-be Antarctic Ambassadors, or to kick things up a notch for those who have been Ambassadors for a while.

“There’s something for every age and ability so Ambassadors can get their families involved too.”

The challenge is a downloadable card that consists of 24 tasks and it was designed to encourage polar enthusiasts to be Antarctic Ambassadors and make changes at home to support the continent, according to a statement. 

On the Antarctic Ambassadors’ Facebook page, people are invited to join the challenge, share progress and offer inspiration to others based on their own experience. January’s challenge is to make meat-free meal choices for a week this month. 

Steve Jones, from IAATO’s Education and Outreach Working Group, said: “Ambassadorship has been a cornerstone of IAATO since its inception 32 years ago and we are thrilled to be putting out resources which can inspire and motivate others to do their part for Antarctica too.

“The card is a resource we are proud of, and an excellent addition to our growing library of resources for Antarctic Ambassadors.”

The 24 squares each encourage users to implement positive changes to their lifestyle which can be done in number order or at random and as an individual, family or friendship group.

Monthly challenges include sharing a sustainability tip with a friend, collecting trash at a local park or beach, reducing car usage, going meat-free for a week and submitting your profile for the Antarctic Ambassador map to inspire others.


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