Skip to content
  • Home
  • Search
  • Expedition Report
  • River Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
  • Home
  • Search
  • Expedition Report
  • River Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
Twitter Facebook Linkedin
cin header 2025
Cruise Industry News Logo
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Euro River Market Report
    • Global Cruise Ship Index
    • Expedition Market Report
    • Riverboat Index
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • China Market Report
    • Full Product Package
  • SUBSCRIBE
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Euro River Market Report
    • Global Cruise Ship Index
    • Expedition Market Report
    • Riverboat Index
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • China Market Report
    • Full Product Package
  • SUBSCRIBE

V.Ships Leisure: ‘Operational Opportunities’ in Sustainability

  • October 31, 2022

“In the past, sustainability was only on the agenda of a few customers. Now it’s a top priority,” said Per Bjornsen, CEO at V.Ships Leisure (pictured, top left), which manages operations for a number of cruise brands.

“There is now a genuine interest in taking those steps, both in the short and long term, and we are here to support our clients,” he said.

Added Matt Dunlop (pictured, top right), director of sustainability and decarbonization: “In the past 12 months there has been a major step change regarding attitude and expectations across the marine industry. Everyone is talking about sustainability and decarbonization, from consumers to lenders.         

“There are ambitions and targets there from the IMO but no blueprint, no roadmap to follow,” he continued.

Thus, Dunlop is representing all of V.Group at the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping, which has brought together ship owners and other stakeholders to develop best practices, share data and find solutions.

“There are 30 different greener types of fuel on the table today, there are 40 key energy efficiency solutions, but it’s not one-size fits all. It’s so complex,” Dunlop added.

A new algorithm from the Center can help plan out decarbonization roadmaps, from equipment installation timeline, costs and fuel types and availability, said Dunlop.

“The largest issue the industry will face over the next decade is how to reduce its carbon footprint,” Dunlop explained. “For new vessels this will be driven by the adoption of new technology and fuel types whereas for existing vessels it will be all about optimization and potential energy saving retrofits.”

30 Fuel Options

“Sustainability and decarbonization will cost us all money,” Dunlop continued, noting that while evaluating up to 30 different future fuels, the goal was to make sure they were safe and practical.

Added Bjornsen: “The biggest thing you can do is have modern tonnage, which is just more efficient, and ensure the design is retrofit-ready for future technologies.”

Reduction of plastics is another big item, he said, that has been mostly accomplished, as has the reduction of food waste.

“And there are operational opportunities. We have an energy efficiency program; we can change behavior and monitor the operation. Just mapping the itinerary efficiently and taking into account speed, distance and currents can make a big difference.”

Next up is informing crew and officers of goals and, when fleets have sister ships, data monitoring of energy consumption to enable performance comparisons.

“There is a lot to be done and technical solutions require investment,” Bjornsen said. “We are seeing an increased commitment from our clients in making those investments, supported by ROI analysis both in terms of financial and environmental.”

What are the realistic future fuels?

“LNG is the bridging transitionary fuel,” Dunlop added. “Methanol and methanes are the front-runners that we need to support. But, they are not yet readily available at realistic cost.

“There is a lot to do, and we are ensuring we are preparing for the future.”

Cruise Industry News Email Alerts
 
 

 

  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  1. Cruise Industry News
  2. Cruise News
  3. V.Ships Leisure: ‘Operational Opportunities’ in Sustainability
EMAIL NEWSLETTER

Get the latest breaking cruise news. Sign up.

CRUISE SHIP ORDERBOOK

80 Ships | 227,504 Berths | $87 Billion | View

Drydock Report
2026 Drydock Report

Highlights:

  • Full Overview
  • Record Refit Year
  • 26-27-28 Schedule
  • PDF Download
  • Order Today
2026 Executive Guide
2026 Executive Guide

Highlights:

  • All Brands
  • Decision Makers
  • Contact Info
  • Brand Background 
  • Instant Download
  • Order Today
Cruise Industry News
  • Advertising
  • About
  • Contact
Online News
  • Cruise News
  • Feature Magazine Articles
  • Orderbook
  • Events
Publications
  • Quarterly Magazine
  • Annual Report
  • Email Newsletter
  • Executive Guide
  • Digital Reports
Connect
  • Search
  • Facebook
  • Twitter
  • LinkedIn
© Cruise Industry News 1996-2026. All Rights Reserved.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT