Cruise Planners is set to host its annual convention at The Grand at Moon Palace in Cancun, Mexico October 15-19, 2017.

This year’s theme, CP Ignite, “is a fiery mantra designed to inspire Cruise Planners agents to spark innovation and explode beyond their personal records through collaborations,” according to a statement. 

“Cruise Planners agents who attend convention typically experience a 25% sales growth year over year and sell four times more than franchisees who do not attend,” said Michelle Fee, CEO and co-founder of Cruise Planners, an American Express Travel Representative. “We are confident this year’s theme, CP Ignite, will empower Cruise Planners agents to find their spark and ignite their business.”

Cruise Planners will also be launching eREZ 3.0, a completely redesigned internal reservation system created to increase agents’ productivity and efficiency across all platforms. Convention attendees will be the first to trial this new technology through hands-on learning sessions and guided virtual tours before its official launch to the entire Cruise Planners network.

There will also be dedicated educational sessions on topics including selling group packages by land or by sea, targeting luxury travelers, increasing client retention as well as emerging media marketing.