Oceanwide Expeditions, which recently ordered a new expedition cruise vessel, has unveiled a new logo and branding identity.

“What our travelers have in common is a desire to go beyond the tip of the iceberg – and this is where we promise to take them. This philosophy will be embedded in our new corporate identity,” said a statement from the Dutch company. “Our new, fresh design honors passengers’ quest to find their own true inspiration and beauty through unique and authentic travel experiences. We will guide them there, to get them closer to the heart of their journeys. In the end, the journey is theirs.”

The darker part of the iceberg in the logo represents the greater part that lies underneath, according to the line, “signifying the depth of our journey with our passengers. Together, we aim to get closer to the heart.”