MSC Launches “8 Is Great” Group Promo for Agents

MSC Cruises announced that today, on the International Day of Happiness, the cruise line has launched a new promotion designed to put a smile on travel agent faces.

Available through May 20, 2014, the “8 is Great” promotion is for affinity group bookings of eight cabins or more with eight benefits that include: value rates from just $299 per person on select sailings; accelerated free berths: 1 for 13; minimum commission of 15% on eligible bookings; shipboard credit for balcony staterooms (B1-B3 category) starting at $25; kids sail free; waived deposit for up to 16 staterooms; and that  MSC Cruises will match any competitive offer.

And, number eight, according to Ken Muskat, senior vice president of sales and marketing, “…is sailing with the happiest crew at sea. That’s why we made the HAPPYDAY video, to share the naturally joyful spirit of our international crew.”

As part of the global celebration of International Day of Happiness, the crew of the MSC Divina joined Pharrell Williams and the United Nations Foundation to create its own video.

Muskat said, “We invite our travel agent partners to ‘get happy’ with MSC Cruises on one of the newest and largest ships dedicated to the Caribbean market, MSC Divina. The feedback since her debut last fall has been outstanding and this is a perfect opportunity for travel agents to offer their clients an unforgettable experience.

“Only MSC Cruises can provide all the wonders of the Caribbean with our unique touch of Mediterranean spirit,” he added.

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