Seabourn Success Continues, New Ship Order Imminent

Since coming under Holland America Line in 2011, Seabourn is doing extremely well, according to John Delaney, senior vice president of marketing and sales for the luxury ship brand.

Speaking at a briefing in New York, Delaney said that Seabourn has doubled the amount it is spending on guest speakers, and has invested considerably in food and beverage as well.

With the announcement earlier this year that Seabourn was selling its three older ships, Delaney explained that while it was easy to sell passengers on the new ships after sailing on the more classic vessels, it did not work as well the other way around. In addition, the ships were nearing the end of their life-cycle.

However, with the first leaving in 2014, and the other two small sisters to follow in 2015, Seabourn has planned a farewell season with classic itineraries, social media interaction, special dinners, former staff returns and more.

A new ship announcement continues to be “on track,” according to Delaney, before the end of the fiscal year, which is this November.

“It will be very similar to the Odyssey class,” he noted, adding that since the expansion from 624 beds to almost 2,000 in a two-year period, Seabourn’s repeat rate was back to pre-expansion levels.

A dedicated water sports marina on the aft of the new ships has led to a marina day on most of Seabourn’s Mediterranean itineraries.

New for deployment on Seabourn is the line’s much-promoted trip to Antarctica, running a longer voyage and not trying to compete with the expedition lines.

Delaney referred to it as an immersion product, with some five days of complimentary landings on the continent.

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