Celebrating 120 years of service, Hurtigruten is adding a new scenic cruising experience and call this fall, going into the Hjorundfjord during September and October, said Glen Hartridge, director of product and revenue.

The 35-kilometer long fjord, in Western Norway near Alesund, is said to offer unspoiled nature, steep rock walls and green meadows with mountain farms and small villages. Passengers will have a chance to disembark near the village of Urke in Norangsdalen, described as one of Norway’s wildest and narrowest valleys, and explore ashore.

This is the first addition to its sailing schedule that Hurtigruten has made in two decades, while continuing its year-round coastal service between Bergen and Kirkenes.

With 11 ships in Norway, Hurtigruten also sails the 400-passenger Fram on expedition voyages to Greenland, Spitsbergen and Antarctica, in addition to a few European cruises. Two crossings are also offered for the 2013/2014 Antarctica season, between Las Palmas and Buenos Aires. The target is to carry 200 to 220 passengers, according to Hartridge.

More cruises will be offered in the northern hemisphere in 2013 and 2014, to Spitsbergen, Greenland and Iceland. Among the highlights is a circumnavigation of Spitsbergen and a sailing along at the east coast of Greenland.

In the southern hemisphere, cruises will be stretched from nine to 12 nights, allowing passengers more time to explore Antarctica, Hartridge noted.

In Norway, the sales effort is concentrated around shorter segments, for instance, four days roundtrip from Tromso to Kirkenes, featuring northern lights in the winter and the midnight sun in the summer.