The Port of Montreal unveiled its new logo which has been updated to better represent its development, according to the Port.

The new logo is a more modern version of the Port’s previous visual identity. The typeface makes the logo more current, and the new version is bilingual. The accent on “Montréal” is a reminder of the city’s French character, and it lies flat to portray the horizon.

The Port symbol – a ship sailing through the water, which is represented by the “M” in Montreal – has been maintained in its entirety as it is so closely associated with the Port and the fact that Montreal is a port city. It has been refined, however, and positioned in relation to the type in a manner that suggests it is floating in the water. The corporate blue symbol is modern and contrasts well with the black typeface. The yellow has been removed to provide better visibility but remains the complementary logo colour.

The new logo is now in use. However, for sustainable development purposes, the transition will be made gradually over the next few years. The Montreal Port Authority will incorporate the new logo as stationery, documentation, signage and the truck fleet is replaced.