Silversea Cruises today announced the appointment of Kristian C. Anderson as its new vice president of sales for North America, effective mid-June. In this position, based in Fort Lauderdale, he will develop sales strategies and initiatives to increase revenue in the U.S. and Canadian markets, and oversee a sales team dedicated to helping travel agents grow and expand their luxury travel business.

Anderson, who will report directly to Ellen Bettridge, Silversea’s president of the Americas, has nearly 25 years of sales and management experience with several top travel companies. Most recently, Anderson was vice president of U.S. sales for Qatar Airways, one of the world’s luxury premier airlines.

“Along with a wealth of sales management expertise in the upscale travel sector, Kristian brings a fresh perspective that we are confident will enhance our current sales infrastructure and help accelerate revenue growth in North America,” said Ellen Bettridge.

“Silversea is well positioned to take advantage of growth opportunities in North America as more and more travelers are recognizing the unique perks and exceptional value of an all-inclusive luxury cruise vacation,” Anderson said. “I look forward to leading activities to drive sales and market share while also helping travel agents increase their luxury clientele and boost profits.”