Travel agents attending the American Society of Travel Agents’ (ASTA) next International Destination Expo (IDE) in Istanbul, April 19-22, 2010, will have numerous education sessions from which to choose, all focusing on the many aspects of tourism in Turkey and its neighboring countries, and providing much-needed knowledge and strategies agents can use to positively impact their bottom lines, according to ASTA.

“ASTA’s IDE is the only industry event to provide extended, onsite destination training. Next year we are fortunate enough to be able to experience Turkey, one of the few European destinations to see an increase in U.S. visitors this year,” said Chris Russo, ASTA’s president and chair. “Americans are clearly interested in learning more about Turkey’s diverse culture. It’s the smart travel agent who will take advantage of this once-in-a-lifetime opportunity to educate themselves on this culturally rich destination.” Offered is a series of sessions, certifying agents to sell Turkey.