Refreshed Web Site Enhances Holland America Experience

With a new image centric design, Holland America Line enhanced its Web site for a more visually engaging and user-friendly experience. Additions include a new intuitive navigation, expanded page view, updated images and a host of prominently located virtual tours and videos.

“ will continue to evolve in the way it uses imagery to express our premium brand experience and engage visitors,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “With the increased importance of rich media to travelers in planning their vacations, we have redesigned our Web site to make it easy to research and plan a Holland America Line cruise vacation as well as participate in our social media community.”

A new Virtual Tours & Videos section offers full screen tours of every ship, featuring 360-degree images of public rooms and various categories of staterooms. Integrated into the Web site, the new section displays 39 videos and 110 virtual tours for interactive immersion in both ships and destinations.

Other changes to the Web site include an upgraded Cruise Finder section with enhanced color-coded maps of itineraries and a new brochures feature under the Destinations section, making six online brochures available featuring all destinations. The primary navigation has also been adjusted, allowing more extensive content as well as wider viewing of a breadth of imagery. With the emergence of social media, Holland America Line has created an online community, located under general information on the home page, that now includes the HAL Blog, Facebook fan page, Twitter account, Flickr account and YouTube customized pages. In addition, every page on the Web site has an expanded footer navigation bar, providing quick access to increased content.

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