Holland America Launches New and Personalized Shore Excursion E-Brochures

Holland America Line has launched a new Shore Excursion e-Brochure online system for its guests to view and print shore excursion information for booked cruises. Now, a cruise guest can receive up-to-the minute, personalized information that is specific to the guest’s cruise itinerary.  This technological Web enhancement allows guests to access and update any shore excursion that applies to their cruise itinerary on a 24/7 basis.

“We strive to personalize each guest’s experience and to endeavor to make their interaction with us as easy and enriching as possible,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “By giving our guests the flexibility of printing an e-brochure with their shore excursion options that is tailored specifically to their cruise itinerary, we are able to present the exact information they need—when they need it. Additionally, more and more of our guests applaud our online efforts from an environmental standpoint.”

Besides tailoring the Shore Excursion e-Brochures to each guest’s ship and sail date, the online versions offer readers the same useful information as the print versions but with two newly added and helpful features: tour pricing and excursion departure times.

How the online system works

By visiting the Shore Excursion page on Holland America’s Web site (www.hollandamerica.com), booked guests simply need to input their booking number and last name, click on the “View Your Personalized Shore Excursion Brochure” link and a personalized e-brochure will immediately download. The Shore Excursion e-Brochure will present the guest’s name and all available shore excursions for the guest’s booked cruise. Guests have the option of continuing their shore excursion viewing online, printing their personalized Shore Excursion e-Brochure for review at a later date or booking their tours immediately. Additionally, guests may review their personalized Shore Excursion e-Brochure from six months to a year before their cruise departure date rather than waiting for a hard-copy version that accompanies guests’ cruise documents 30 – 60 days from their cruise departure date. In the five weeks since the Shore Excursion e-Brochure online system has gone live, 20,470 guests have downloaded an e-brochure.

“With the launch of Shore Excursion e-Brochures we’ve created a way that our guests can leisurely review their shore excursion options in a much timelier manner. This allows guests to book early and to help avoid possible disappointment should the tours that pique their interests potentially sell out,” said Meadows.

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