easyCruise has announced the appointment of Mr Fotis Kalatzis as its new CEO.  The appointment follows the successful launch of easyCruise’s second ship, easyCruise Life, two months ago and the very positive response that it has received from both media and travel agents alike.  It also heralds the company’s intention to expand.

Mr Kalatzis has a proven track record in business with many years experience as a CEO for large international companies, most recently with Procter & Gamble as President and CEO of the Prestige & Professional Care division at The Wella Corporation.

Stelios Haji-Ioannou, who will now act as Non-Executive Chairman, said of the appointment: “Fotis brings to the table a wealth of knowledge selling and promoting products and services at an emotional level and that is what we need to do with easyCruise.  We now have an offering that is carving its way into a niche area, offering the best of Greece in one cruise.  We have a great brand which is getting rave reviews and now is the time to push forward and grow the business, which is where Fotis will come into his own.  We welcome him to the team.”

Commenting on his new role Mr Kalatzis said: “Being a Greek national myself, I was very excited when I was asked to get involved with easyCruise.  I believe the easyCruise concept is unique.  No one else can offer you the chance to enjoy so much of Greece in just one week, with the opportunity to stay at each destination for so long each day.  Since it began sailing in Greek waters, easyCruise has won more and more fans and the arrival of easyCruise Life has only continued this trend.  My role will be to further the growth of the brand, refining our image and ensuring its continued success.”