Proactive Industry

Warren Titus, chairman of the Cunard World Club and the Seabourn Club.“I don’t believe the industry is mature by far,” said Warren Titus, chairman of the Cunard World Club and the Seabourn Club.

“There is tremendous growth potential ahead.

“To predict the future of the cruise industry, just look at the hotel and resort industries and see what is going on there,” Titus said. “There are large chains and small boutique hotels and niche resorts.”

Titus said he looked at the industry development in historical perspective and noted that overcapacity had happened from time to time. “But the challenge now is not to find people to cruise,” he said, “but to find areas to cruise to. You need homeports, airlift and ports-of-call.”

Titus said he was also very encouraged by how proactive the industry has become through its various organizations: the Cruise Lines International Association (CLTA), the International Council of Cruise Lines (ICCL), and the Florida Caribbean Cruise Association (FCCA).

Titus attributed the industry’s growth to the “pioneers who opened up the Caribbean,” the development of one-class ships; and the evolution away from the transportation-mode to becoming a cruise vacation – with emphasis on vacation.

Titus joined Royal Viking Line in 1970 and later helped launch Seabourn Cruise Line, where he was president. At 83, Titus maintains his residence in San Francisco, and commutes weekly to Cunard Line’s offices in Miami.

This article ran as part of a special Millennium section of the of Cruise Industry News Quarterly MagazineWinter 1999-2000

Related articles:

Art Rodney: Industry Evolution

John Maxtone-Graham: A 100 Passenger Years

Knut Kloster: Industry Creator

Ted Arison: The Century’s Shipping Giant

Arne Wilhelmsen: The Bigger, The Better

Nicola Costa: Developing Europe

Ed Stephen: Market Was Always There

Kirk Lanterman: Crew is Key

Bruce Nierenberg: More Homeports

Warren Titus: Proactive Industry

Stanley McDonald: Full Ships from Day One

Barney Ebsworth: It’s All About Marketing

Lord Sterling: Worldwide OutlookLord Sterling: Worldwide Outlook

Joe Watters: Passengers Want Stimulation

Rod McLeod: Diversified & International 

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