Trafalgar River Cruises has announced savings on select European river cruise itineraries available to guests as part of its Black Friday promo.

This includes Buy One, Get One 50% Off on featured sailings and savings of up to 20 percent off on other select departures.

The promo begins with early access for eligible past guests from November 2–4, before opening to all customers on November 5, according to a company statement.

The sale runs through December 3, with featured Buy One, Get One 50% Off offers changing weekly to give guests and travel advisors new opportunities to find savings while the promo lasts.

Eligible past guests can also combine applicable offers with their 5 percent past guest savings.

“River cruising is one of the simplest ways to experience Europe. Guests unpack once and still get to explore multiple cities, landscapes and local cultures as they float along Europe’s most iconic waterways,” said Joe Robinson, senior vice president of sales, North America.

“Our Black Friday savings on select Trafalgar River Cruises give travelers an easy way to start planning their next European adventure and give advisors a timely reason to reconnect with clients. New featured cruises roll out each week, so there’s something new to share.”

Featured itineraries showcasing famous European destinations include “Best of the Seine with Paris & Normandy,” “Best of the Danube & Prague” and “Best of the Rhine & Amsterdam.”