Star Clippers has announced the launch of its redesigned website, aiming to bring its three sailing ships into closer view through full-screen video, expansive photography and new content.

The company said in a press release that the refreshed design opens with footage of the ships under sail, supported by photography of life on deck, secluded anchorages and experiences ashore.

The simplified website navigation guides visitors through destinations, ship profiles, onboard life and special offers, helping travelers and advisors move from an initial interest in tall-ship cruising to finding a preferred sailing.

The company added that those considering their first sailing can use “Find a Sailing” to compare routes, ships and fares, from Caribbean island voyages to Panama Canal sailings and ocean crossings.

A homepage question-and-answer section addresses subjects that can influence the decision to book: whether sailing experience is necessary, the onboard atmosphere and dress, what fares include, ship size and accessibility considerations.

The answers explain that participation in sailing activities is optional, with opportunities to help raise the sails or take a turn at the helm when the captain and conditions allow, Star Clippers added.

A new “From the Charthouse” section takes visitors deeper into the workings of the fleet. Articles explain sailing ship rigs, how the ships harness the wind, and, under Life on Deck, lessons in tying the knots sailors use and sailing vocabulary.

A “Track Our Fleet” feature lets visitors follow Royal Clipper, Star Clipper and Star Flyer at sea, while short vertical videos on the homepage show the ships under full canvas and activities ashore.

The press release stated that new “Captain’s Chair” and “All Hands on Deck” pages introduce captains and crew members, while “Our Story” explores the founding of Star Clippers by Scandinavian-born Mikael Krafft and his vision.

Guest and travel advisor testimonials offer perspectives from a variety of travelers and travel advisors.

The new “Life Onboard” pages (under the “Why Star Clippers” menu) cover dining, cabins, watersports and celebrating special occasions at sea.

In addition, ship profiles provide quick-reference details, including guest capacity, sails and pools.

The company said that visitors ready to plan can browse sailings, download a brochure or connect directly with a vacation specialist from the homepage.