Scenic Group has announced a new 10-episode series that will air nationally on CNBC in the U.S. beginning Sunday, November 8, at 11 AM Eastern/8 AM Pacific, showcasing river and yacht experiences across the Scenic and Emerald portfolios.
“With this long-format campaign, viewers will have an opportunity to experience what it is like to sail with us, see what sets our company apart and become better informed as to their choices with Scenic Group’s expansive portfolio of products,” said Robert Castro, vice president of marketing, USA and LATAM, Scenic Group.
“Over the course of 10 episodes, viewers will see two distinct brands and an incredible range of experiences, from sailing the Greek Islands aboard an intimate Emerald yacht and exploring Europe’s iconic rivers to discovering Antarctica aboard Scenic Eclipse,” added Castro.
“It is about inspiring travelers to realize there are better options out there than they thought possible and showing them that whether they are looking for discovery, culture, culinary experiences, or simply a more intimate way to see the world, there is a Scenic Group journey for them.”
If viewers miss an episode premiere, they can watch it on demand on Scenic & Emerald’s YouTube channels the day after it airs, the company said in a press release.
Airing weekly until January 24, 2027, the campaign begins with two episodes dedicated to Emerald Yacht Cruises in Greece, airing November 8 and November 15.
The company said that subsequent episodes will spotlight:
- Emerald river cruising along the Rhine
- Scenic river journeys on the Danube and through Bordeaux
- Scenic’s ultra-luxury Discovery Yacht experience in Antarctica
- Christmas Markets in Europe
- Emerald’s South of France river cruises and Caribbean yacht voyages, and
- Scenic’s Mediterranean Discovery Yacht experience on January 24.
