Scenic Group has announced its Black Friday Sale, offering savings of up to 40 percent off full fares on select 2027 and 2028 river and yacht cruises across both brands.

The offer is available November 9-29, 2026, on new bookings made for select 2027 and 2028 departures.

“As we look forward to 2027 and 2028, we’re entering one of the most exciting chapters in our company’s history, with new ships, extraordinary destinations and even more opportunities for guests to discover the world,” said Ken Muskat, president, Scenic Group USA & LATAM.

“Black Friday has become an important booking moment for travelers who are thinking further ahead and looking to maximize the value of their next vacation,” said Marilyn Cairo, vice president of sales and trade relations, Scenic Group USA & LATAM.

“For our travel advisor partners, this is an opportunity to turn inspiration into bookings, whether they’re introducing a client to luxury river cruising for the first time or helping an experienced traveler discover a new destination aboard one of our yachts,” added Cairo.

“With savings of up to 40 percent across both brands, advisors have a compelling reason to reconnect with clients and help them secure extraordinary experiences for 2027 and 2028.”

Scenic Group said that as it celebrates its 40th anniversary, the promotion gives travelers the chance to experience its approach to luxury cruising, combining intimate ships, exceptional destinations and immersive experiences.

Featured itineraries include the following: 

Emerald | Mediterranean, Adriatic and Caribbean

• “Italian & Adriatic Icons: Rome to Dubrovnik”
• “Hidden Gems of the Croatian Riviera”
• “Eastern Caribbean with St. Barths”
• “Athens to Istanbul Adventure,” and
• “Cultures of the Mediterranean.”

Emerald | Danube, Rhine, Moselle and Danube

• “Jewels of the Rhine”
• “Legendary Rhine & Moselle”
• “Danube Explorer & Budapest”
• “Danube Explorer,” and
• “The Majestic Rhine.”

Scenic | Europe, Caribbean and Beyond

• “Mediterranean Odyssey: Spain, Italy and the French Riviera”
• “Icons of Spain & the French Riviera”
• “French & Italian Riviera”
• “Heritage & Traditions of Western Europe”
• “Pristine Bahamas & The Panama Canal”
• “Sounds of Discovery: New York to Bahamas,” and
• “Flavors of Portugal, Spain & France.”

Scenic River Cruises | Europe’s Iconic Waterways

• “Gems of the Danube”
• “Charming Castles & Vineyards of the Rhine & Moselle”
• “Bordeaux Affair”
• “Rhine Highlights,” and
• “Spectacular South of France.”