Royal Caribbean and Celebrity Cruises have announced the launch of CruisingPower, a travel trade booking, rewards, learning and marketing platform, across the UK and Ireland.
Royal Caribbean said CruisingPower brings the two companies together in one hub to deliver a smarter, simpler and more seamless experience for trade partners across the UK and Ireland.
The platform is replacing the brands’ previous trade platforms (Club Royal and Celebrity Central).
Once Silversea joins the platform, which is expected in due course, CruisingPower will offer agents a one-stop shop for booking holidays across Royal Caribbean, Celebrity Cruises and Silversea.
Aaron Langford, senior director, UK and Ireland sales, Royal Caribbean, said: “As well as providing a single destination for the tools, resources and information agents need to grow their business, the platform will continue to be home to some of Royal Caribbean and Celebrity Cruises’ most valued trade initiatives.”
“For example, agents will be able to access the training and accreditation opportunities available through our Learn platform, while continuing to earn monetary rewards through Upper Deck, ensuring they can keep building their expertise, maximizing their earning potential and delivering the exceptional holiday experiences our brand is known for,” added Langford.
Leigh Aslett, sales director, UK and Ireland, Celebrity Cruises, said: “Our travel partners are at the heart of everything we do, and CruisingPower has been designed with their needs in mind.”
“By creating a single destination for both Celebrity Cruises and Royal Caribbean, we’re giving agents faster access to the training, rewards, booking tools and marketing support that help them deliver exceptional holiday experiences for their customers,” added Aslett.
“The platform combines the best of what agents already love with innovations that make working with our brands easier, more connected and more rewarding than ever before.”
Designed to further support agents throughout the booking journey, CruisingPower introduces new features for UK and Ireland trade partners.
These include shareable stateroom walk-throughs, live ship locators and a new chatbot function, alongside trusted agent tools with enhanced capabilities, such as:
- Elevated training programs
- Enhanced rewards, and
- A marketing toolbox.
Agents will be able to book holidays directly through CruisingPower using either AirWaves or Espresso.
Agents who have achieved loyalty status with either brand will also continue to see their memberships recognized with no changes to tier status or earnings.
