MSC Cruises has announced that as Formula 1 raced in São Paulo over the weekend of November 6-8, 2026, MSC was the title sponsor, with Heineken helping to bring excitement to guests at sea with a limited edition can.

Gianni Onorato, CEO of MSC Cruises, said: “At MSC Cruises, we are always looking for new ways to enhance the guest experience through partnerships with world-class brands.”

“We have enjoyed a longstanding relationship with Heineken as a trusted supplier onboard our ships, and we are proud to deepen that relationship through this new activity.

“Together with Heineken and Formula 1, we are creating engaging new experiences that bring the excitement of race weekend to life at sea, allowing guests to connect with the sport they love while enjoying unforgettable moments onboard,” added Onorato.

While the cars were on track at the Formula MSC Cruises Grande Premio de Sao Paulo 2026, guests sailing from Miami aboard the World America were the first to experience the weekend, the company said in a press release.

According to the release, MSC and Heineken are both established global partners of Formula 1, so race weekend was a natural opportunity to bring the two partnerships together.

It also builds on a longstanding relationship between the brands, with Heineken a trusted supplier onboard MSC Cruises’ ships.

MSC added that the new Limited Edition Heineken can celebrate the partnership between MSC Cruises, Heineken and Formula 1 in a single design.

It features a Formula 1 car and an MSC ship, set against a coastal town backdrop, under Heineken’s green.

Guests can enjoy the can in select bars across the MSC fleet, while fans ashore could find it in selected duty-free stores in Brazil.

It will also be served on the World Asia when she begins sailing in the Mediterranean from December 4, 2026.

While the biggest celebrations took place on the World America, additional activities ran on the Seascape, Seashore, Seaside and World Europa.