Jana Woczikowski has been appointed Sea Cloud Cruises’ global marketing director.
She will lead marketing efforts across the company’s international markets based at its Hamburg headquarters, working with regional teams and communications partners to ensure a consistent brand voice and coordinated approach.
The U.S. office will remain an integral part of Sea Cloud Cruises’ global marketing organization, with a dedicated marketing role focused on travel advisor engagement and consumer outreach in North America, according to a company statement.
Working closely with Woczikowski and Kevin Smith, president of the Americas, the team will help align regional initiatives with the company’s global brand strategy and growth objectives.
Owner’s Representative Ralph de Klijn said that the company did not wait for Woczikowski to find it, but went looking for her instead.
“She understands how a brand with heritage is built and protected, and she knows our industry, its trade partners and its guests from the inside. We have brought marketing for all our markets together under one global lead in Hamburg, so that Sea Cloud Cruises speaks with one voice everywhere our guests book,” commented de Klijn.
“What we offer is time, days under sail on yachts that reach places no other ship can, and Jana’s task is to bring that to the guests who are looking for exactly this. We are very pleased she has chosen Sea Cloud Cruises.”
Woczikowski most recently worked as director of marketing at Lanserhof Group, having previously held senior roles with responsibility for marketing and e-commerce with TUI Cruises.
She said that Sea Cloud Cruises is one of the most iconic names in small-ship cruising, describing its heritage and authenticity as increasingly rare in today’s travel landscape.
“As the company enters an exciting new chapter following Sea Cloud’s upcoming return from drydock and continued investment in the brand, there is tremendous opportunity to build on that momentum and expand awareness across key global markets. What sets Sea Cloud Cruises apart is not only the experience aboard our ships but also the people behind them,” noted Woczikowski.
“I am excited to work alongside the talented teams in Hamburg and Florida, as well as our travel advisor partners around the world, to elevate the brand’s visibility and share the story of these extraordinary yachts with more travelers. Most of all, I look forward to spending time aboard the ships and helping introduce a new generation of guests to the unmatched authenticity, adventure and sense of discovery that define the Sea Cloud experience.”
