Dream Vacations and CruiseOne are on track to finish the year with $1 billion in combined land and cruise sales, according to a press release.

The announcement was made during the brands’ 2026 National Conference held aboard Royal Caribbean’s Star of the Seas in Port Canaveral, Florida.

“Reaching $1 billion in sales as a single division of World Travel Holdings is an incredible milestone, but what excites me most is what it represents,” said Debbie Fiorino, chief operating officer of Dream Vacations and CruiseOne.

“It didn’t happen by accident. It represents thousands of individual decisions, conversations, follow-ups and bookings across our network.”

The achievement is said to carry added significance as the Dream Vacations brand celebrates its 10th anniversary, building on the foundation the CruiseOne franchise has developed over the course of nearly 35 years.

Topics such as technology, collaboration and human connection were explored during various panels at the National Conference, taking place November 1-8.

The two brands noted that they are also expanding the ecosystem approach to artificial intelligence, incorporating AI capabilities across marketing, content creation, training, trip planning and daily operations.

The strategy puts AI to practical use throughout an advisor’s business, helping franchise owners work more efficiently while keeping personal service at the center of professional travel advising.

“The advisors who thrive over the next decade won’t be the ones who compete with technology. They’ll be the ones who use technology to become even better at being human,” said Fiorino.

“AI can save time, increase productivity and help us move faster, but it can’t replace trust, guidance or the relationships our advisors build with their clients. Our greatest competitive advantage remains human connection.”