Scenic Group has promoted Angus Crichton to head of global product, bringing his experience across sales, marketing and product development to the leadership of its product teams for Scenic and Emerald Cruises & Tours.
Now based at the Group’s office in Zug, Switzerland, he will lead product development across luxury river cruising, yacht cruising and escorted land journeys, strengthening the connection between itinerary design and the guest experience.
“As the only company to design, build, own and operate our ships, we have a truly unique ability to innovate across every aspect of the guest experience, from the luxury spaces on board to the destinations we visit and the journeys we create,” said Sture Myrmell, chief operating officer, Scenic Group.
“That same philosophy connects our ocean, river and land journeys, giving Scenic and Emerald Cruises & Tours guests the confidence to explore in different ways while enjoying a seamless experience with the brands they know and trust. Angus’s deep understanding of our business makes him ideally placed to bring these strengths together as we expand our global portfolio.”
Crichton previously led marketing, sales and product for Emerald in Australia and New Zealand, alongside responsibility for the land product division across Scenic and Emerald.
“Having been part of Scenic Group’s evolution over more than 26 years, I’m excited to help drive its next chapter. Bringing product development and our commercial teams closer together will help us deliver exceptional journeys for our guests and give our travel partners compelling experiences to sell,” noted Crichton.
The appointment comes as Scenic Group progresses what it says is its most significant expansion program in decades, with eight new ships planned for 2027 and 2028 and further announcements to come across its luxury river and yacht fleets.
River fleet additions include the Emerald Lumi on France’s Seine River. The ship recently touched water for the first time.
Scenic is also planning expansion to India’s Hooghly River in 2027, with a further ship planned for India’s Brahmaputra River in 2028.
The Scenic Spirit II and Scenic Spirit III are set to debut on the Mekong River from 2028.
The three new luxury yachts comprise the Emerald Raiya in 2027, followed by the Emerald Xara and the Scenic Ikon in 2028.
The Ikon will debut in the Mediterranean in April 2028, with Antarctica featuring in its inaugural season.
